The workshop we did earlier in the month with ADAGP is being re-purposed for a webinar in October with DealersEdge. While the webinar will not include the group activities exercised in the previous workshop, the goal and the message are the same, that is, utilizing blogs, social media, and video in and SEO-conducive manner to engage with your customer audience.
The word “engage” is key to the message of this webinar. The basis of the curriculum in this webinar is permission-based email marketing. It begins with creating entry points on your website where you capture email leads with a verification or double opt-in method so as to elevate the attention of your customers in the beginning, then following up with them regularly (and automatically) to better qualify the lead and eventually convert the lead.
The material continues on with techniques that dealers can apply by utilizing their blog and website in certain ways to inject SEO Marketing into campaigns as well as leveraging other forms of communication such as video and social media networking sites.
More information on the webinar will be released soon along with registration opportunities, but we wanted to stick a note up here for now to mark this date. It’s a session you won’t want to miss.
The next Dealers Edge Webinar will be held on April 2, 2009 and will feature Brian Pasch, CEO of the Pasch Consulting Group. The webinar will focus on tasks car dealers can do to bring their own websites into compliance with Google’s SEO Starter guide. For more information visit http://www.dealersedge.com .
Brian Paschs last blog post..Twitter For Car Dealer Marketing