One of the greatest obstacles that small businesses face today in their online marketing is DISTRIBUTION. Email lists have to be built. Mobile opt-in subscribers have to be accumulated. Social Media connects have to be established. All this takes time. Lots of time. Companies that were diligent with collecting... Read More ››
Unless you live in the Land of Nod, you most certainly must recognize the rapid increase in the use of mobile devices such as iPad, iPhone, and Adroid-powered smartphones over the past 2-3 years. As a business owner, you have to be wondering how this is impacting your business,... Read More ››
So often when you think of running coupon offers and specials you think of restaurants and retailers. But the types of coupons and special offers to run and the types of businesses that can run them, is a very open playing field. On a new project we have going... Read More ››
A few weeks ago I was putting together a blog post for a new project of which I am a part. The piece was written by one of the other project contributors and it was my job get it up to the blog. It was about the importance of... Read More ››
This is part 2 of 6 in the series: A Mobile Marketing Crash Course for Small Business Owners Surveys show that approximately 42 percent of adults ages 18-34 and 33 percent of 35-44 year olds are interested in getting opt-in mobile alerts from their favorite places. This of course... Read More ››
This is part 1 of 6 in the series: A Mobile Marketing Crash Course for Small Business Owners As mentioned in our opening post, this series tackles the problem or challenge of mobile marketing from the perspective of a small business owner, be it B2B or B2C, as opposed... Read More ››
This post was derived almost verbatim from Axandra.com in their Weekly SEO News. Apparently, spammers have found a new way to get higher rankings on Google. The trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this? What exactly... Read More ››
As a business owner, I am always on the lookout for potential new business. Not just with people and businesses that would benefit from my products and services, but also with people that can make introductions and refer me to people they know. This of course is sales &... Read More ››
There were a couple good articles published recently about QR codes on some blogs that I frequent. One article offers a variety of examples for how these bar codes can be used in advertising. The other challenges their potential widespread use, and also offers some practical use for them.... Read More ››