Why Text Message Marketing is Important

Why Text Message Marketing is Important

Mobile

This is part 1 of 6 in the series: A Mobile Marketing Crash Course for Small Business Owners As mentioned in our opening post, this series tackles the problem or challenge of mobile marketing from the perspective of a small business owner, be it B2B or B2C, as opposed... Read More ››

How to tell if your blog or website has been hacked by spammers

SEO / Tips

This post was derived almost verbatim from Axandra.com in their Weekly SEO News. Apparently, spammers have found a new way to get higher rankings on Google. The trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this? What exactly... Read More ››

Referred Business Takes Time

Referred Business Takes Time

Marketing

As a business owner, I am always on the lookout for potential new business. Not just with people and businesses that would benefit from my products and services, but also with people that can make introductions and refer me to people they know. This of course is sales &... Read More ››

6 Ways to Use QR Codes in Your Advertising

Mobile / Technology

There were a couple good articles published recently about QR codes on some blogs that I frequent. One article offers a variety of examples for how these bar codes can be used in advertising. The other challenges their potential widespread use, and also offers some practical use for them.... Read More ››

Keep the Strategy Horse in front of the Marketing Cart

Keep the Strategy Horse in front of the Marketing Cart

Marketing / Tips

This post is courtesy of Yawp! Creative Marketing Founder Jason Stigora, who I have had the pleasure of getting to know the past several months in a workshop series offered by Business Vision Network. Some of the most common requests I receive from business owners are, “I need a... Read More ››

How does the sunsetting of FBML affect your Facebook strategy?

How does the sunsetting of FBML affect your Facebook strategy?

Social Media

With the recent announcement by Facebook that FBML is being phased out, I can not help but wonder about the impact that changes like this have on businesses. This is one of those things that makes you realize you have to be cautious about what marketing channels you invest... Read More ››

Annual Update: Year 2010 – A look ahead at the mobile web and inbound marketing

Annual Update: Year 2010 – A look ahead at the mobile web and inbound marketing

Announcements / Social Media

Hard to believe that a year has come and gone without us posting an update to the product section of our blog. Contrary to the likely perception, this does not mean we haven’t been busy with product. On the contrary, we have some exciting things to share. To begin,... Read More ››

Bad Press Equals Good Google Rankings?

Marketing

We’ve all heard the saying, “Any press is good press,” but few of us considered bad press an important aspect of internet marketing. Here’s the story: A designer eyeglasses seller called DecorMyEyes (I’m not going to link to them) followed shady business practices with its customers, harassing them, overcharging... Read More ››

How Blog Talk Radio used Twitter to address a customer service issue

Social Media

Twitter has proven itself useful for a variety of purposes with businesses of all types. I have seen B2B and B2C businesses use Twitter for one-on-one networking, group dialog, mass media, contests, parties, you name it. All with varying degrees of success. So how can businesses use Twitter for... Read More ››

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