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Maximize your Twitter experience with the use of lists

June 1, 2010 By yhurg Leave a Comment

In a recent study by Arbitron and Edison Research, which you can see in detail on the HubSpot Internet Marketing Blog in the post titled, 5 Twitter Charts For Marketers, Twitter was deemed equal to Facebook in awareness with consumer audiences but lagged far behind Facebook in terms of actual usage. While marketers can speculate on what this means, there are a couple insights you can take away from this research:

a.) Twitter users are actively discussing products and services
b.) Twitter is growing rapidly and driving consumer awareness

Because of this, B2C and B2B marketers continue to incorporate Twitter into their digital marketing strategies and as a marketing tool you want to maximize its potential. But in its simplest form Twitter, which is a lot like SMS text-messaging from your mobile phone, can be limited and time-consuming.

So what are some ways to better leverage the power of Twitter?

One option is with the use of lists. Twitter lists is a feature that enables you to create lists under your account and add other Twitter users to them. By doing this, you essentially create filtered views of messages being published to Twitter which helps you keep a watchful eye on people important to you, be it personally or professionally.

In March we explored ways to utilize the software TweetDeck to manage multiple accounts on Twitter. Our guess presenter for this session was Ryan Taft of Catalyst Marketers who is back with us this week to show us how to create and manage lists on Twitter. In this live web cast, Taft will be covering:

  • What is a twitter list?
  • Examples of Twitter Lists
  • How to create a Twitter List
  • How to use a Twitter List

To attend this webinar you must be registered with the AC List Builder series which you can do by clicking button below. By registering you will receive an email notification from GoToWebinar reminding you of each webinar within that series. If you are not able to or are not interested in attending a specific webinar within that series then there is no obligation to attend. You can disregard the notification.

Likewise if you have an interest in attending webinars from another series we run then you can register with those from the training page too. By subscribing to our website then we can notify you of our upcoming events and webinars plus we can share information like this that you can utilize on your own time.

Click here to register for the AC List Builder Webinar Series

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How to build a text-based website for mobile use

May 17, 2010 By yhurg Leave a Comment

In February 2010 we looked at how to use the text-based coupon codes in the CMP Mobile system. Prior to that we looked at the key components of the CMP Mobile system. These included how to create a group, create a keyword campaign, set an auto responder, and more. This month CMP Mobile is back with a third demonstration on the basics of their text-messaging system.

In this final demonstration in the series that began in January 2010, Guest Presenter Brian Collins will be showing us:

  • Why mobile sites are important today
  • How to create a mobile website within the CMP Mobile system
  • How to generate a URL for your mobile site
  • How to shorten the URL to insert into text message campaign
  • How to insert url in text message campaign

By the end we will have created a mobile website on the fly that you will be able to view on your mobile phone. Webinar attendees will have an opportunity to test the mobile system live by opting in to receive this link to the mobile web page from their phone so if you can not text while on a call with your mobile phone then you will want to call in using a different phone so you can participate in the live demo. For questions about this please contact us.

SPECIAL: Text AUTOBURST to 41513 from your mobile and show up for this web cast and receive a free mobile website for your business for 30 days.

To register for this free event use the button below. If you are already registered with the AC Mobile series then you would have already received an email notification from GoToWebinar about it and there is no need to re-register.

Likewise if you have an interest in subjects like this and can not make this particular webinar, you can view our schedule of events or sign up to receive email and text alerts for all upcoming webinars. We do record our webinars and make them available for viewing on our Viddler channel and on our new website www.AutoBurstWebTV.com.

Click here to register for the AC Spotlight Webinar Series

For questions or assistance with AC Webinars contact Ryan Gerardi. Thank You.

Filed Under: Events, Tips Tagged With: , , ,

5 Tips To Attract, Engage and Sign Your Ideal Client

May 3, 2010 By yhurg Leave a Comment

Working with your ideal client is an important practice to take in your business for many reasons. For one, it allows you to narrow down your service offerings for a specific clientele, and effectively turns you into an expert for your day to day tasks. It also allows you to focus your marketing efforts to a smaller group of people, and makes it easier for you to convert prospects into sales.

This is important when you conduct business online – the more focused your marketing efforts are, the better your conversion rate will be when you speak with prospective clients.

Tracey D’Aviero is a Virtual Assistant who has recently launched an eight-week training program called Your VA Mentor, which prepares new virtual assistants to go out into their target industry with confidence, to find and attract their ideal clients. Tracey will be offering tips on how to attract, engage and sign your ideal client at our next AC Spotlight webinar where you will learn:

  • How to identify your ideal client
  • Why it’s important to figure out what they need
  • Where to find them online
  • How to engage them and get them to sign the deal

Please join us this Thursday May 6 at 11:30am EST. We will begin with a brief orientation of the AC Webinar series and registration process before handing the controls over to Tracey for her presentation which should last about 30-40 minutes.

To register for this free event use the button below. If you are already registered with the AC Spotlight series series then there is no need to re-register. Likewise if you have an interest in subjects like this and can not make this particular webinar, you can view our schedule of events or sign up to receive email and text alerts for all upcoming webinars. We do record our webinars and make them available for viewing on our Viddler channel and on our new website www.AutoBurstWebTV.com.

Click here to register for the AC Spotlight Webinar Series

For questions or assistance with AC Webinars contact Ryan Gerardi.

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How to publish and share videos on Facebook

April 25, 2010 By yhurg 3 Comment

Do you ever find that you want to share a video with your friends on Facebook but that you do not want all your friends to see it? Back in March we looked at how to publish and optimize your videos for Viddler, which is rich in interactive features such as tagging clips and leaving video comments on a video. But few sites if any today compare to the sharing capabilities in Facebook, including with your videos.

This month’s AC Video Webinar continues an ongoing exploration of various online video publishing possibilities and while Facebook is not out to be the premier publisher in online video, there certainly is a lot of potential in sharing your videos on Facebook.

As with all your content on Facebook, videos you publish can be LIKED by others and also SHARED with others, and you can specify who can and can not view your videos. This makes Facebook a viable destination for publishing personal video materials to the web and videos you use for work and other purposes.

AutoConversion would like to welcome back our friend and colleague Roger Stix from Atlanta Business Video as our guest presenter who will share with us some useful tips for getting your videos onto Facebook. Roger is the chief Producer at ABV and has extensive experience in video production, publishing, and syndication.

Stix will give us insight on formatting your videos properly for use on Facebook. He then will walk us through the process of….

  • Publishing videos to your Facebook Profile
  • Making your videos appear on a Page
  • Making your videos appear in a Group
  • Sharing your video with friends and lists

Please join us for this insightful look at the use of videos on Facebook this Thursday April 29 at 11:30am EST. We will begin with a brief orientation of the AC Webinar series and registration process before handing the controls over to Roger for his presentation which should last about 30-40 minutes.

To register for this event use the button below. If you are already registered with the AC Video Webinar series then there is no need to re-register. Likewise if you have an interest in video but can not make this particular webinar, click here to view our schedule of events or sign up to receive email and text alerts for all upcoming webinars.

Click here to register for the AC Video Webinar Series

For questions or assistance with AC Webinars contact Ryan Gerardi.

Filed Under: Events, Tips Tagged With: ,

Why you want to keep Facebook friend lists under 20 people

April 12, 2010 By yhurg 1 Comment

FacebookDespite the rapid embrace of businesses to pick up Facebook as part of their digital marketing strategy, there still is a large number of people uncomfortable and not familiar with the use of Facebook, be it for personal or business use. As a result, many people are not able to benefit from the full capabilities of one of the world’s more useful social marketing tools.

Some people struggle with the idea of a single system being utilized for both personal and professional use. Many people do not understand the intricate sharing capabilities of your information on Facebook, that you can post information to be shared with only the people you choose.

For instance, you may want to post commentary on an article that only your Real Estate buddies might enjoy, but your family or bowling league friends might not need to see that. Maybe you want to post pictures of your kid’s birthday party but you don’t want ALL of your Facebook friends seeing it. Only family members and people that were there.

These are common situations we all have and fortunately Facebook is designed for you to share only what you want and with whom.

One way to achieve this is by using the Lists feature in the Friends section. The List feature enables you to create a variety of lists for various purposes. For instance, you could create lists for people you went to school with, people you work with, people you don’t know well, whatever you feel the need for you can create a list for that. You can associate the same person to more than one list and you can create as many layers and combinations you like.

For instance, I have a list called “Pic Friends” which I add friends to when I am comfortable that they would see photos I post, like of my kids especially. I also have a list called “Virtual Buddies” which are people I have never met and do not know much about, but somehow became connected. I don’t need pics of my kids in the browsers of people I do not know well, but I may still want to share harmless fun with them. Lists are perfect for this.

Later this week in our AC List Builder Webinar series we will be exploring the basic use of Lists in Facebook. In this free webinar we will cover…

  • How to create a list
  • How to add Friends to lists
  • How to share Wall Posts with lists
  • How to share Photos with lists
  • How to send Messages to lists

These core functions in Facebook are highly useful and with a little bit of effort can prove extremely useful, especially when you want to send a message out to more than 20 Friends. By keeping your lists limited to 20 people you can more easily send messages to large groups of the right people.

Join us LIVE this Thursday April 15 at 11:30 am EST by registering for the AC List Builder Series. If you are already registered then you will receive an email reminder from GoToWebinar with your access to the training session. If you are not registered then click here or the button below to receive your private link. By registering you will receive an email for each webinar within the AC List Builder Series which is about every 6 weeks. There is no obligation to attend this or any webinar within the series and you may remove yourself from the series email at any time.

Click here to register for this webianr

Filed Under: Events, Marketing Tagged With: , ,

Using TweetDeck to socialize your information on the web

March 30, 2010 By yhurg 1 Comment

Sign up to learn more about TweetDeck
Twitter is a great tool for reaching customers and prospects, building relationships with folks, educating your followers on your business values, products, and services, and ultimately for driving sales. If you have been using Twitter then you know that success is directly impacted by the amount of time you spend using the tool.

Fortunately there are ways to make your Twitter efforts more efficient. One of these ways is with the use of TweetDeck.

TweetDeck is a browser for select social media networking sites allowing you to manage information on Twitter, facebook, LinkedIn and MySpace. In fact with TweetDeck you can even manage multiplate Twitter accounts, plus any facebook pages to which you are an admin can be managed from TweetDeck too.

For example, we recently launched a new Twitter account for AutoBurst and are using to TweetDeck to manage it along with other Twitter accounts we have in addition to customer Twitter accounts.

This week we are holding a webinar dedicated to the use of TweetDeck and Twitter as part of our AC Social Webinar Series. Our guest presenter will be Ryan Taft from Catalyst Marketers who assists us in managing information on Twitter and facebook for some of our customers. Taft posted to his blog recently offering some extended uses of Twitter and TweetDeck in the post No time for Twitter? Use TweetDeck to save time, but you can benefit from this information first hand by attending this week’s Webinar at 11:30 am EST on Thursday April 1.

In this webinar Taft will be exploring the following topics:

  • Quick Twitter for Business Intro
  • TweetDeck Overview
  • Download for computer & mobile phone
  • Add Twitter account
  • Add Facebook account
  • TweetDeck helps maximize your time on Twitter
  • TweetDeck helps show activity at a glance
  • TweetDeck recap & summary

As with all our webinars we aim to make them useful and applicable in the real world, this way you can walk away with new skills that can be applied to your endeavours on the web right away.

To attend this webinar you must be registered with the AC Social Webinar series which you can do by clicking here or the button below. By registering you will receive an email notification from GoToWebinar reminding you of each webinar within that series. If you are not able to or are not interested in attending a specific webinar witin that series then there is no obligation to attend. You can disregard the notification.

Likewise if you have an interest in attending webinars from another series we run then you can register with those from the AC Webinar Series page too. Additionally, by becoming a fan of our facebook page or by subscribing to our website then we can notify you of our upcoming events and webinars plus we can share information like this that you can utlize on your own time.

Click here to register for the AC Social Webinar Series

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Publishing and optimizing videos on Viddler

March 16, 2010 By yhurg 1 Comment

Viddler.comWhen it comes to doing video on the web you have a lot to consider. Some of this includes things like how to prepare your videos for the web, how to publish them, and how to get them seen, not to mention the act of producing your videos. Each of these things takes time and planning, two commodities that burn up fast in today’s business world.

While we can not cover all of these things in a single webinar, we can take a stab at them bit by bit, in an orderly fashion, which is precisely what we set out to do. In our last AC Video Webinar we looked at How to publish video to Brightcove and several months ago we offered some tips and advice on preparing to make videos for the web in general.

This week we are pleased to welcome our friend Roger Stix at Atlanta Business Video as our guest presenter who will share with us some tips for getting your final videos to the web using Viddler. Roger is the chief Producer at ABV and has extensive experience in video production, publishing, and syndication. Viddler.com is a video hosting and streaming service that many people and business utilize.

AtlantaBusinessVideo.comStix will give us insight on formatting your videos properly for the web depending on intended actual use. He then will walk us through the process of publishing videos to your Viddler account. Viddler is not the only place to publish videos but it is some good features and benefits worth exploring.

While there Stix will give us pointers for optimizing your videos based on intended target audience, plus some more subtle capabilities of the Viddler system that could be handy.

All-in-all, the game plan for this week’s AC Video Webinar is:

  • Preparing your video for the web
  • Uploading and publishing your videos to Viddler.com
  • Naming, titling, & optimizing your videos
  • Useful Viddler tools

    • Please join us for this insightful look at the Viddler system this Thursday March 18 at 11:30 am EST. We will begin with a brief orientation of the AC Webinar series and registration process before handing the controls over to Roger for his presentation which should last about 30-40 minutes.

    To register for this event use the button below. If you are already registered with the AC Video Webinar series then there is no need to re-register. Likewise if you have an interest in video but can not make this particular webinar, click here to view our schedule of events.

    Click here to register for the AC Video Webinar Series

    For questions or assistance with AC WEbinars contact Ryan Gerardi.

    Filed Under: Events, Tips Tagged With: ,

    Using Coupon Codes in your Mobile Marketing Strategy

    February 26, 2010 By yhurg 2 Comment

    In January we explored specific areas in the CMP Mobile Marketing Interface. You can view the edited version of this on our Viddler channel.

    This month, we are back with a follow-up episode and with guest Presenter Brian Collins, one of the founding partners of CMP Development Group. Collins has been building awareness of mobile marketing with business and auto dealerships in the Philadelphia metro and suburban areas. His vision for local businesses and consumers is for them to continue using mobile communications to interact and to make purchases.

    TOPIC

    The subject matter for this webinar will concentrate on the use of coupons codes in the CMP interface. Coupons are increasingly useful for everyone because they offer incentives to engage in business and with mobile technology you can place your incentives in the daily lives of people in your audience.

    AutoConversion has teamed with CMP as an affiliate provider to offer limited benefits of its service to local dealers and businesses. By doing this, businesses participating in the AC Insider program offered by AutoConversion and its affiliates, benefit from mobile marketing initiatives managed by us.

    As always, the webinar begins at 11:30 am EST Thursday March 4. We begin promptly going through a 5-minute orientation before diving into the material itself. Our webinars are typically recorded for edited versions to be published onto our Viddler channel.

    Register using the button below. If you are already registered with this series then you need not register again.

    Click here to register for this webianr

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    A guided tour of StudioPress themes for WordPress

    February 16, 2010 By yhurg 1 Comment

    Attention all WordPress bloggers. This week’s AC Social webinar is being dedicated to StudioPress, which are the themes we specialize in. If you are looking for ways to spruce up your blog or website, check out this webinar for a guided tour of the various StudioPress themes and learn about their unique characteristics.

    StudioPress was formerly known as Revolution but a little more than a year ago they changed names and at the same time introduce an entirely new set of themes for WordPress. These themes literally take WordPress to a whole new level, giving web designers and webmasters the ability to take WordPress beyond blogging by offering out-of-the-box content management systems that serve as a website, blog, or micro site.

    The guys over at StudioPress run a tight shop with several purchase options and introduce some fantastic designs and functionality that give you a terrific starting point for almost any web endeavor.

    StudioPress is featured on the Technology page over at BlogProAutomotive.com and by using our affiliate link to visit their site we are credited for any business you do with StudioPress.

    But before you do, sit in on this week’s webinar where we will not only explore some of the themes and functionality be making a special offer only to live attendees to receive a fully customized and optimized StudioPress theme from us at an amazing price. If you can not make it, no worries. Register anyway and drop us a note that you can not but that you might be interested in our special offer for attendees. We normally record our webinars and release an edited video recording of them for you to view at your leisure.

    Use the button below to register or visit our Training page and use the AC Social webinar link. Our webinars are free and there is no obligation to attend even if you register. See you there.

    Click here to register for this webianr

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    Introduction to Brightcove Video Media and Publishing Modules

    February 3, 2010 By yhurg 2 Comment

    Power On w/ ACThis week’s webinar for AC Video will be an introduction to the Brightcove online video platform, one of the world’s leading online video platforms. The webinar is Thursday at 11:30 am EST. See our training schedule for details and registration.

    Brightcove was recently recognized as a leader by Forrester Research, Inc. in its report, The Forrester Wave™: U.S. Online Video Platforms, Q4 2009, which was published today. Brightcove was among the select companies that Forrester invited to participate in its Wave report, and the company received top scores across all of the major evaluation categories.

    We are new to the system but have been considering Brightcove among other online video content providers for several months now. We believe the system has the innovative platform we need today, and the vision and leadership to keep pace with our ever-changing video needs.

    The webinar will concentrate on 2 of the 4 core modules of Brightcove:

    1. Media
    2. Publishing

    For the Media module we will be looking at how to upload new media and associate media with a list.

    For the Publishing module we will look at how to create a project/player and, time permitting, may even go through one way to place your video on your blog or website using Hana Code Insert, a WP plug-in we commonly use on our WordPress sites.

    If you are already registered for the AC Video Webinar Series then you should receive an email from GoToWebinar one day prior to the scheduled event. If you are not registered with this series then click the button below to do so now.

    Remember – We have been recording most webinars for the past several months and building a recorded webinar video archive channel on Viddler. You are welcome to visit there and subscribe to our channel or add us as a friend. Also visit us on facebook and Twitter for other such communications.

    Click here to register for this webianr

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