AC Video Webinar Series – Introduction to Brightcove Video Platform

February 3, 2010 | Posted by yhurg 

Power On w/ ACThis week’s webinar for AC Video will be an introduction to the Brightcove online video platform, one of the world’s leading online video platforms. The webinar is Thursday at 11:30 am EST. See our training schedule for details and registration.

Brightcove was recently recognized as a leader by Forrester Research, Inc. in its report, The Forrester Wave™: U.S. Online Video Platforms, Q4 2009, which was published today. Brightcove was among the select companies that Forrester invited to participate in its Wave report, and the company received top scores across all of the major evaluation categories.

We are new to the system but have been considering Brightcove among other online video content providers for several months now. We believe the system has the innovative platform we need today, and the vision and leadership to keep pace with our ever-changing video needs.

The webinar will concentrate on 2 of the 4 core modules of Brightcove:

  1. Media
  2. Publishing

For the Media module we will be looking at how to upload new media and associate media with a list.

For the Publishing module we will look at how to create a project/player and, time permitting, may even go through one way to place your video on your blog or website using Hana Code Insert, a WP plug-in we commonly use on our WordPress sites.

If you are already registered for the AC Video Webinar Series then you should receive an email from GoToWebinar one day prior to the scheduled event. If you are not registered with this series then click the button below to do so now.

Remember – We have been recording most webinars for the past several months and building a recorded webinar video archive channel on Viddler. You are welcome to visit there and subscribe to our channel or add us as a friend. Also visit us on facebook and Twitter for other such communications.

Click here to register for this webianr

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AC List Builder Webinar: Mobile Marketing ideas with online coupons

January 20, 2010 | Posted by yhurg 

Mobile marketing and text messaging are becoming more and more favored with people today which means it is becoming increasingly important to consider the mobile marketing aspect of your message and product. By doing so you will find new ways to connect with people which has its benefits. But like with everything else, you want it to create the right experience so that your business can benefit.

In our next webinar we will take a first-hand look at a specific mobile marketing interface offered by CMP Development Group. We call it DD8 Mobile Marketing because of their automotive business known as DealerDominance.com. The DD8 system is a complete mobile marketing interface that enables you to drive mobile subscribers into your buying funnel.

The system comes with the ability to create graphic-based mobile websites, build web scripts to capture mobile numbers, and manage keyword campaigns with dynamic coupon codes and groups to architect a comprehensive mobile marketing process in your business.

We also will be utilizing the AC wiki for part of this experiment which offers a simple and practical use of the wiki for mobile interfacing. Be ready with cell phone in hand for this webinar so you can test drive the system live with us.

As always, the webinar begins at 11:30 am EST on Thursday January 21. We begin promptly going through a 5-minute orientation before diving into the material itself.

Register using the button below. If you are already registered with this series then you need not register again.

Click here to register for this webianr

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AC Social Webinar: Using the static FBML application on Facebook to create custom pages

January 6, 2010 | Posted by yhurg 

Our next webinar is for AC Social and will be held on Thursday January 7 at 11:30 am EST. You can register for this webinar series from the training page or by clicking this link. Remember that we run 3 webinar series so although you may be registered for one series does not mean you are registered for this one. You can read more information about this from the training page.

The exercise for this webinar will be on how to create a custom page on your Facebook Fan Page using the Static FBML application. The Static FBML application enables you to add advanced functionality to your Fan Page using HTML or FBML, like we did this year for our special holiday offer to create our fans and customers a custom page for their Fan Page. The webinar should be short and sweet, probably around 20-30 minutes.

FBML stands for Facebook Markup Language which is exactly what it says, a markup language specific to Facebook. We will not be getting into the use of this markup language, only showing how to add it to your Fan Page and then how to insert HTML into it to create your custom page.

To utilize this application, click on the Applications tab that appears at the bottom left corner of your browser when logged in to your Facebook account. You will most likely also have to select to “Browse more Applications”. From there, do a search for ‘fbml’ in the search box above the application category types. Now you should see the static FBML application. Click that and then from there look for a blue box labeled “Go to Application”. Once you click that then you will be propositioned to “allow” this application on your Fan Page. Once that is done then go to your Page admin and “edit” the application by inserting your code and you are done.

You can visit the Static FBML application page on Facebook for more information or to become a Fan. We will be recording this webinar so after it is complete and we polish up the recording we will then notify everyone who was registered when it is available on our Viddler group.

Click here to register for this webianr

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AC List Builder Webinar: AWeber list configuration for WordPress

December 15, 2009 | Posted by yhurg 

Email marketing continues to be one of the most effective and cost effective means for communicating your message to an audience. The best way to improve upon the ROI of your email marketing is by instituting a double opt-in sign up process. By doing so you can expect to see your response rates increase to 20, 40, or even 60% or more.

Setting up a double opt-in mailing list on your blog or website is not the most difficult thing to do, but there are some details to consider as well as some techniques that can be applied to enhance the customer experience. This includes things like having verification pages, auto responses, subject lines, etc.

Each of these elements plays an important role in initiating the customer experience so you want to be sure that the process and information you prepare is accurate, in tact, and effective. These are the technicalities behind permission-based email marketing that have a lasting effect for people, so it is worth learning this and putting in the time required.

In this week’s List Builder webinar we will be covering some of the basics for setting up a double opt-in sign up process as described. In this webinar we complete the following exercises:

  • Create verification pages on your blog
  • Configure your list in AWeber
  • Apply form code using Hana Code Insert
  • Testing the process

Clearly you can see the added training in here for use of AWeber and Hana Code Insert. AWeber is list-building software that we use; Hana Code Insert is a WordPress plug-in that we have standard on our WPMU systems.

Theoretically we could hold a webinar for each of these three processes because they can be so involved, but in this instance we will be glossing over all three to provide comprehensive coverage of the entire double opt-in process.

Join us Thursday December 17 at 11:30 am EST for this extensive and highly technical live GoToWebinar. If you can not make it but are interested in the material, then sign up anyhow and we will add you to the AC Webinars archives on Viddler.com where you can view this (when it becomes available) and past live webinars featured on our website.

Click here to Register

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AC Video Webinar: Introducing the new AutoConversion channel on YouTube

November 30, 2009 | Posted by yhurg 

With the roll out of our new video product for auto dealers we ended up starting a channel on YouTube to publish the videos. The videos include content specific for auto shoppers which does not mix well with our video content on Viddler.com, so we it worked out that this content would appear on a YouTube channel.

With the advent of this new video channel we are dedicating this next webinar to give members a tour of the new channel.

The webinar will be short and sweet. We will spend the first few minutes going over our webinar training program for those new to our webinars. We then will jump right in to showing the new YouTube channel and what auto dealers and shoppers can expect from the channel.

To register for this webinar, click here (or the button below) for the AC Video series, fill in the required information and then expect to receive instructions for connecting to the webinar at 11:30 am EST on Thursday December 3. By registering you will automatically be included on all future AC Video webinars (about every 6 weeks) plus you will receive access to our webinars archive where you can watch and listen to past webinars at your leisure.

Click here to Register

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AC Social Webinar: Discussing the impact of Google and Microsoft including Facebook and Twitter in Search Results

November 11, 2009 | Posted by yhurg 

This month for our AC List Builder Webinar we are shifting focus to the latest announcements by Google and Microsoft about including Twitter and Facebook fodder into their search results. This is major news in the online marketing realm because it effects every business and online marketer pursuing a search marketing and social media strategy, so we have decided to dedicate this week’s webinar to this topic.

Earlier this week we posted a video about this to our blog which you may want to watch as well. It’s in the post labeled A Big Bang for SEO and Social Media.

For the webinar we will start by going through a slide show that was put together by Peter Caputa over at HubSpot. It’s a short slide show so we will also journey through his commentary of the subject on the HubSpot blog. All-in-all we expect our webinar to last about 20-30 minutes but we may open it up for discussion if there are not too many people attending.

To register for this webinar, click here (or the button below) for the AC List Builder series, fill in the required information and then expect to receive instructions for connecting to the webinar at 11:30 am EST on Thursday November 12. By registering you will automatically be included on all future AC List Builder/Social webinars (once a month) plus you will receive access to our webinars archive where you can watch and listen to past webinars at your leisure.

Click here to Register

AC Video Webinar: A tour of our new webinars video archive

October 28, 2009 | Posted by yhurg 

After months of research and experimentation, we are pleased to announce the release of our new Webinars Video Archive. This week’s AC Video webinar, which is being held Thursday October 29 at 11:30 am EST, will be dedicated to giving participants a live tour of the new archive being powered by Viddler.

For about a year now, we have been hosting 2-3 free webinars each month for customers, affiliates, providers, and on-lookers. These webinars explore topics such as permission marketing, double opt-in email marketing, video marketing, blogging, social media, and more. For the past couple months we have been recording these webinars and now we are pleased to announce that we have a video archive system in place that permits members to access video recordings of these webinars at your leisure. This decision was based on overwhelming feedback from our members.

To register for this webinar and see the archive first hand, click here (or the button below), fill in the required information and then expect to receive instructions for connecting to the webinar at 11:30 am EST on Thursday October 29. By registering you will automatically be included on all future AC Video webinars (once a month) plus you will receive access to our webinars archive where you can watch and listen to past webinars at your leisure.

After tomorrow’s webinar we will publish it to the Viddler archive and also make it available to all guests so you can see how to access the archive. You will need a Viddler account to access the archive.

Click here to Register

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AC Video Webinar: Creating new projects in Vidego

September 24, 2009 | Posted by yhurg 

Are you new to Vidego, now known as Multicast Media Suite? If so then you be sure to hit this week’s AC Video webinar where we will walk you through creating new projects in Vidego. We will be covering:

  1. Template Selection
  2. Video Transcoding
  3. Program and Project Building
  4. Code Implementation

Each month AutoConversion brings our video training and expertise to the web for free and premium members via the AC Video Webinar Series. Each webinar covers a different topic, some advanced and some novice, exploring a wide range of subjects. This month’s webinar is especially tailored for new Vidego users and for those curious to know more about the Vidego platform. All you need to do is register for the series and you will receive an invitation each month for every AC Video webinar.

Vidego is a video content hosting and streaming service we include with all our basic combo packages. We also offer it stand-alone to business and individuals that require a more sophisticated video presentation and analytical tracking. The diverse presentation capabilities of Vidego enable users to display their video content with single, multi, and presentation players that incorporate PDF files and PowerPoint presentations. Plus with Vidego’s advanced analytical tracking you can study and learn more about customer experiences of your videos.

To register, click here or the button below, fill in the required information and then expect to receive instructions for connecting to the webinar at 11:30 am EST on Thursday September 24. By registering you will automatically be included on future AC Video webinars plus you will receive access to our webinars archive where you can watch and listen to past webinars at your leisure. The length of our webinars ranges from 20 minutes to one hour.

Click here to Register

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AC Video Webinar: Using video for sign up pages

August 26, 2009 | Posted by yhurg 

The next AutoConversion webinar for video users is scheduled for Thursday August 27 at 11:30 am Eastern. This is a free webinar in our AC Video series that will focus on Using Video for Sign Up Pages. To register, click here or on the button below.

Ryan Gerardi is the presenter for this session which is expected to be about 20-30 minutes. We will be looking at a few sample sign up pages of customers, talk about the options you have with your players on our system, and then with time permitting we may look at the viewing analytics of these players.

Whether you have just started using video or are a seasoned expert you will want to attend this free webinar. If you are not able to attend but interested in the material then register anyways because we record these videos now and provide a link of the archive to all registered members.

Click below to register. You will receive an email from GoToWebinar giving you telephone and web access to the event.

This webinar is free and by registering you will automatically be included to receive notifications for all AC Video webinars we run, typically monthly. Of course you may remove yourself from receiving these notifications at any time.

Click here to register

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AC Video Webinar: Best Practices for Video Preparation

July 24, 2009 | Posted by tdaviero 

The next AutoConversion webinar for AC Video users (and also for those interested in video marketing) is scheduled for Wednesday July 29 at 11:30 am Eastern.

This is a free webinar in our AC Video series. To register for this free webinar, click here or on the button below.

This webinar will focus on Best Practices for Video Preparation.

Jack Varnell is the presenter for this session, and he will take you through the Vidego system to show you some great ideas and best practice tips to help enhance your use of video in your marketing strategy.

Here are a few of the topics this webinar will cover:

  • Shooting the video
  • Best video formats
  • Template selection
  • Editing tools
  • Encoding – Transcoding
  • and other helpful tips …

Whether you have just started using video marketing, or are a seasoned expert, you will want to attend this free webinar. Click below to register. You will receive an email from GoToWebinar giving you telephone and web access to the event.

This webinar is free and by registering you will automatically be included to receive notifications for all AC Video webinars we run, typically monthly. Of course you may remove yourself from receiving these notifications at any time.

Click here to register

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