There were a couple good articles published recently about QR codes on some blogs that I frequent. One article offers a variety of examples for how these bar codes can be used in advertising. The other challenges their potential widespread use, and also offers some practical use for them. Both articles refer the bar codes’ origins to Japanese auto makers.
The example uses provided include:
- Posting one in your shop window or website discounting a visitor’s first purchase
- Post it on a Facebook Page sending the individual to your website
- Visit a landing page on your website and track activity
- Adding them to your business cards offering your contact information instantly
- Present announcements about a new product line and where to find it
- Including them in places to make your vCard downloadable
The RoundPeg blog with Lorraine Ball does a phenomenal job producing timely relevant content with practical real-world use for things like QR codes. You will see she challenges the potential widespread acceptance of QR codes, but does not rule them out as a passing trend. On the contrary, QR codes, like all types of bar codes, make a lot of sense and can be expect to be adopted extensively. [Read article...]
The AB2BC blog is new. It approaches topics like this from an experiential perspective, that is, the human experience. it concludes with the reminder that customer engagement is the key and that QR codes help accomplish this. [Read Article...]
“Customer engagement is key to having them come back for more.” -Bruce Aristeo, AB2BC.net
Have a look at these readings and let us know what your experience is or has been with the use of QR codes as an end user, marketer, or a small business owner. We do offer a solution for creating and using these scan codes so if you would like more information on the subject you may contact us or download the free White Paper on QR Codes that we plan to make availbale shortly.






Foursquare is one of numerous new applications available today for location-based customer experiences to occur and with the recent roll out of Facebook Places, some people have expressed concern for how this might affect Foursquare. Facebook’s Zuckerburg was genuinely humble about the fact that the local market is a “big space.”
Many years ago, just prior to the birth of the World Wide Web in 1995, a friend and I attempted to create something unheard of at the time. The idea was based on that of a print magazine but would feature two things uncharacteristic of a magazine:
Last month Brighcove announced Brightcove Experience for HTML5, a framework for publishing and delivering high quality, interactive and advertising-supported Web video experiences for HTML5-compatible devices.



