Make the needle come to you with Google Instant
According to a recent article on HubSpot, search giant Google launched a new version of its search engine interface today called Google Instant. It provides real-time suggested results as a user begins to type a keyword into Google.
You may have noticed when you search Google that your search term appears below the input form along with other suggested search terms from Google which I imagine display as such for good reason. Now when you select these phrases new information can appear in your search results.
Google Instant means a shift toward focusing even more on higher rankings for specific long tail keyword phrases. The Google Instant interface reduces the need to scroll down the page looking for better results and essentially eliminates the need to look at anything other than the first page of search engine results. Users will look at the first three to five results at the top of the page without having to scroll; if they don’t see what they are looking for, they will adjust their search phrase instead of scrolling or visiting the next page of results.
This makes more sense in that you won’t have to look for the needle in the haystack if you will and instead and make the needle come to you.
Efficiency experts get paid well to help companies optimize things that seem trivial like the location of printers in an office. These simple changes can save people a lot of time and boost productivity. Instant search seems like the digital equivalent of such activities
Yes it is somewhat, at the very least. This little tweak opens up how advertising on Google is affected too, in that now more paid ads are appearing faster.
[...] Google Instant, which we posted on late last week when it was officially announced, is Google’s new way to display search results while the user is typing the query. Google tries to complete the query during the input. [...]