If, for instance, a searcher queries ‘Valentine’s Day’ around February 14, they will receive results for the holiday; however, if at another time of year a movie named ‘Valentine’s Day’ is released, the user at that time will be delivered results for the movie.

Here’s the abstract of the patent:

“Techniques and systems are disclosed for returning temporally-aware results from an Internet-based search query. To determine if a query is temporally-based one or more query features are collected and input into a trained classifier, yielding a temporal classification for the query. Further, if a query is classified as temporal, the query results are shifted by determining an alternate set of results for the query, and returning one or more alternate results to one or more users. Based on user interactions with the one or more alternate results, the classifier can be updated, for example, by changing the query to a non-temporal query if the user interactions identify it as such.”

This new Bing feature represents greater user awareness on the part of Bing, which can now take into account click-through rates for specific keyword phrases.  If a site receives less click-throughs at a particular time of year, it may be moved down the list of priorities.

What does this mean for search engine marketing?  It may mean that internet marketing experts should be aware of temporal searches and create content relevant to specific times of the year.  No matter what the strategy, Search Engine marketers will have to approach internet marketing with a greater awareness of time-sensitive queries.

Earlier this week we posted a video about this to our blog which you may want to watch as well. It’s in the post labeled A Big Bang for SEO and Social Media.

For the webinar we will start by going through a slide show that was put together by Peter Caputa over at HubSpot. It’s a short slide show so we will also journey through his commentary of the subject on the HubSpot blog. All-in-all we expect our webinar to last about 20-30 minutes but we may open it up for discussion if there are not too many people attending.

To register for this webinar, click here (or the button below) for the AC List Builder series, fill in the required information and then expect to receive instructions for connecting to the webinar at 11:30 am EST on Thursday November 12. By registering you will automatically be included on all future AC List Builder/Social webinars (once a month) plus you will receive access to our webinars archive where you can watch and listen to past webinars at your leisure.

According to reports, bing.com is primarily focused on 4 sectors of search:

1. planning a trip
2. finding a local business
3. researching a health condition
4. making a purchase decision

You find when using bing.com some peculiar similarities with Google search such as the font and color display of listings and their basic construct. What’s different however is the left sidebar which automatically displays sets of similar phrases to what you just searched, much like a tagging system. Also different, and most notably so, is that bing.com does not mix multi-media types in its searches like Google Universal Search does. What this means is that video clips are not going to appear in your searches unless you specifically use the Video search option.

I don’t plan to follow up with this much. I don’t think it’s a big deal but I did deem it important for you to know why bing.com may be appearing in your site analytic reports and to understand some basic things about it. If you want to stay on top of this you can start by visiting ReadWriteWeb which is where I sourced most of the information in this post.