Last month Brighcove announced Brightcove Experience for HTML5, a framework for publishing and delivering high quality, interactive and advertising-supported Web video experiences for HTML5-compatible devices.

The new solution enables you to easily expand the reach of your online video initiatives to popular consumer devices including the Apple iPad, iPhone and iPod Touch.

The Brightcove Experience for HTML5 provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content. Over the course of this year, Brightcove will expand the Brightcove Experience for HTML5 to include full support for customization and branding of the player environment, advertising, analytics, social sharing, and other capabilities currently found in Brightcove experience solutions for other platforms.

The Brightcove Experience for HTML5 is provided at no charge to customers with subscriptions to Brightcove Professional, Enterprise, and Express $499 editions. An early version of the automatic device detection and HTML5 player template are available in the Brightcove Developer Center.

As Brightcove customers, we are pleased with this announcement for a couple reasons.

1. It demonstrates Brightcove’s commitment to innovation, something which played a big part in our decision recently to Brightcove’s video hosting & streaming platform.
2. It gives credence to the direction Apple is headed on the web by abandoning Flash and counting on web developers and software makers to adapt.

Brightcove is a Web-based platform that makes it easy to deliver professional-quality video experiences through your website. Unlike free video sharing sites, Brightcove gives you complete control over the video experience you put on your site. Organizations of all sizes choose Brightcove for its ease of use and its power to scale from the simplest project to the most complex

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