The relatively new concept of locating and using coupons via the internet on mobile phones is expected to greatly increase in popularity within the coming years, and new research shows that women are leaders where this new technology is concerned.
A survey conducted by miBuys showed that two thirds of women who use the internet on their mobile phones would be interested in obtaining coupons using that device. Here are the results:
- 67.89% – Yes, they would use mobile coupons
- 21.49% – Would not use mobile coupons
- 10.63% – Not sure
When compared to a 2009 survey conducted by Honeywell, which found that 71% of women would not use mobile coupons, these findings show a dramatic increase in mobile coupon interest among females.
When asked for which services they would like coupons, mobile internet users worldwide responded:
- 53.49% – Retail
- 27.37% – Concerts/events
- 16.23% – Dining
- 7.31% – Cinema
- 1.60% – Cinema
According to Mark Bamber, CEO of miBuys, “Mobile phones and devices can already play a significant role in connecting retail brands with their customers. It is perceived that women are only just embracing mobile services, but the truth is they’re already well beyond this point and now want access to the entire high street through their phone.”
This is good news for mobile internet marketing, which may utilize online coupons for mobile devices to attract new customers, and many social media marketers and search engine optimization specialists are seriously considering this new method of attracting visitors and customers.
