At AutoConversion we constantly seek ways to innovate our efforts. Often times we do this with little mention of it to our members. Today we have an announcement about the new use of partner coupons in our monthly marketing campaigns for AC List Builder customers, and we are excited about the opportunities this change brings for our customers as well as our local Philadelphia-area businesses.

Starting this month, customers on the AC List Builder program who receive an email blast to their list each month will be promoting a special offer from one of our network partners. The coupon sample below gives an idea what a basic coupon may look like.

The lists we manage for our dealership customers have hundreds of subscribers each. In effort to enhance the experience and benefits for recipients we will be able to not only deliver coupon incentives from our dealerships, but also from other local businesses now too.

Our new network of local businesses will offer a variety of special offers each month that will appear in the emails going out to the subscriber lists. With the cooperation of these local businesses and our network of dealerships, these dealer lists will help bring added value to the recipients of each list. This also provides free advertising for the local businesses involved. Everybody wins!

If you are a local business owner interested in participating in this new program, please contact us.

Setting up a double opt-in mailing list on your blog or website is not the most difficult thing to do, but there are some details to consider as well as some techniques that can be applied to enhance the customer experience. This includes things like having verification pages, auto responses, subject lines, etc.

Each of these elements plays an important role in initiating the customer experience so you want to be sure that the process and information you prepare is accurate, in tact, and effective. These are the technicalities behind permission-based email marketing that have a lasting effect for people, so it is worth learning this and putting in the time required.

In this week’s List Builder webinar we will be covering some of the basics for setting up a double opt-in sign up process as described. In this webinar we complete the following exercises:

• Create verification pages on your blog
• Configure your list in AWeber
• Apply form code using Hana Code Insert
• Testing the process

Clearly you can see the added training in here for use of AWeber and Hana Code Insert. AWeber is list-building software that we use; Hana Code Insert is a WordPress plug-in that we have standard on our WPMU systems.

Theoretically we could hold a webinar for each of these three processes because they can be so involved, but in this instance we will be glossing over all three to provide comprehensive coverage of the entire double opt-in process.

Join us Thursday December 17 at 11:30 am EST for this extensive and highly technical live GoToWebinar. If you can not make it but are interested in the material, then sign up anyhow and we will add you to the AC Webinars archives on Viddler.com where you can view this (when it becomes available) and past live webinars featured on our website.

In the seminar, Gerardi and Rainville will be discussing this “32%  Factor” and leading an exercise for dealer attendees to experience hands-on participation in preparing an Email Marketing campaign that utilizes their Blog, SEO, and Video Marketing techniques.

“There is an abundance of theoretical information and ideas made available to Car Dealers in the form of newsletters, blogs, and seminars, but a deficiency in applicable information dealers can take back to their dealership and apply. Our goal with this seminar is to give attendees a simple and useful technique they can remember and easily apply in their jobs at the dealership,” states Gerardi, Founder/CEO of AutoConversion.

Space is limited but this seminar is open to ADAGP Member and Non-member dealers. See registration page for pricing and sign-up information.