You are here: Home / Archives for facebook

How to publish and share videos on Facebook

April 25, 2010 By yhurg 3 Comment

Do you ever find that you want to share a video with your friends on Facebook but that you do not want all your friends to see it? Back in March we looked at how to publish and optimize your videos for Viddler, which is rich in interactive features such as tagging clips and leaving video comments on a video. But few sites if any today compare to the sharing capabilities in Facebook, including with your videos.

This month’s AC Video Webinar continues an ongoing exploration of various online video publishing possibilities and while Facebook is not out to be the premier publisher in online video, there certainly is a lot of potential in sharing your videos on Facebook.

As with all your content on Facebook, videos you publish can be LIKED by others and also SHARED with others, and you can specify who can and can not view your videos. This makes Facebook a viable destination for publishing personal video materials to the web and videos you use for work and other purposes.

AutoConversion would like to welcome back our friend and colleague Roger Stix from Atlanta Business Video as our guest presenter who will share with us some useful tips for getting your videos onto Facebook. Roger is the chief Producer at ABV and has extensive experience in video production, publishing, and syndication.

Stix will give us insight on formatting your videos properly for use on Facebook. He then will walk us through the process of….

  • Publishing videos to your Facebook Profile
  • Making your videos appear on a Page
  • Making your videos appear in a Group
  • Sharing your video with friends and lists

Please join us for this insightful look at the use of videos on Facebook this Thursday April 29 at 11:30am EST. We will begin with a brief orientation of the AC Webinar series and registration process before handing the controls over to Roger for his presentation which should last about 30-40 minutes.

To register for this event use the button below. If you are already registered with the AC Video Webinar series then there is no need to re-register. Likewise if you have an interest in video but can not make this particular webinar, click here to view our schedule of events or sign up to receive email and text alerts for all upcoming webinars.

Click here to register for the AC Video Webinar Series

For questions or assistance with AC Webinars contact Ryan Gerardi.

Filed Under: Events, Tips Tagged With: ,

What happens when you LIKE a Page on Facebook?

April 22, 2010 By yhurg Leave a Comment

You know the LIKE button that appears near wall posts, photos, videos, etc.? Well Facebook recently announced a change in the way that you identify the things that interest you while you surf around the site and now instead of becoming a FAN of a Facebook Page you will use that LIKE button.

What does this mean for you as a Facebook user? Equally as important, what does this mean for you as a digital marketing firm.

You probably remember way back when you set up your Facebook account, that you entered a number of personal details in your Information section. You entered things like your contact information, your interests, your activities, even your political and religious affiliations.

Did you know that Facebook actually uses this information to target advertising to you? The ads that appear on the pages you see are sent to you based on your personal information.

In a quick survey of my friends’ profiles, I have noticed that many people enter a great deal of data in these areas – some of it real and some of it meant to be funny.

The news here is that now when you LIKE a Page, this piece of data will be kept as part of your personal profile, in the same way that your other interests are kept giving Facebook a larger and more up-to-date arsenal of data with which they can use to target advertising to you.

It will now be easier for Facebook to tailor the advertisements that they display for you to see, because when you LIKE something, you are effectively updating your profile data.

What’s your take on this change? Do you think people will be scared of it? Should they be?

For me, I prefer targeted ads. They remind me of the fact that the world is watching us, studying us, and adapting to us. That’s good if it is not abused. It’s also inevitable too isn’t it?

For a more in-depth look at this top, see Ed Dale’s blog post FACEBOOK BOMBSHELL – How DID EVERYONE miss this!

Filed Under: Marketing Tagged With: ,

Why you want to keep Facebook friend lists under 20 people

April 12, 2010 By yhurg 1 Comment

FacebookDespite the rapid embrace of businesses to pick up Facebook as part of their digital marketing strategy, there still is a large number of people uncomfortable and not familiar with the use of Facebook, be it for personal or business use. As a result, many people are not able to benefit from the full capabilities of one of the world’s more useful social marketing tools.

Some people struggle with the idea of a single system being utilized for both personal and professional use. Many people do not understand the intricate sharing capabilities of your information on Facebook, that you can post information to be shared with only the people you choose.

For instance, you may want to post commentary on an article that only your Real Estate buddies might enjoy, but your family or bowling league friends might not need to see that. Maybe you want to post pictures of your kid’s birthday party but you don’t want ALL of your Facebook friends seeing it. Only family members and people that were there.

These are common situations we all have and fortunately Facebook is designed for you to share only what you want and with whom.

One way to achieve this is by using the Lists feature in the Friends section. The List feature enables you to create a variety of lists for various purposes. For instance, you could create lists for people you went to school with, people you work with, people you don’t know well, whatever you feel the need for you can create a list for that. You can associate the same person to more than one list and you can create as many layers and combinations you like.

For instance, I have a list called “Pic Friends” which I add friends to when I am comfortable that they would see photos I post, like of my kids especially. I also have a list called “Virtual Buddies” which are people I have never met and do not know much about, but somehow became connected. I don’t need pics of my kids in the browsers of people I do not know well, but I may still want to share harmless fun with them. Lists are perfect for this.

Later this week in our AC List Builder Webinar series we will be exploring the basic use of Lists in Facebook. In this free webinar we will cover…

  • How to create a list
  • How to add Friends to lists
  • How to share Wall Posts with lists
  • How to share Photos with lists
  • How to send Messages to lists

These core functions in Facebook are highly useful and with a little bit of effort can prove extremely useful, especially when you want to send a message out to more than 20 Friends. By keeping your lists limited to 20 people you can more easily send messages to large groups of the right people.

Join us LIVE this Thursday April 15 at 11:30 am EST by registering for the AC List Builder Series. If you are already registered then you will receive an email reminder from GoToWebinar with your access to the training session. If you are not registered then click here or the button below to receive your private link. By registering you will receive an email for each webinar within the AC List Builder Series which is about every 6 weeks. There is no obligation to attend this or any webinar within the series and you may remove yourself from the series email at any time.

Click here to register for this webianr

Filed Under: Events, Marketing Tagged With: , ,

Using the static FBML application on Facebook to create custom pages

January 6, 2010 By yhurg 2 Comment

Our next webinar is for AC Social and will be held on Thursday January 7 at 11:30 am EST. You can register for this webinar series from the training page or by clicking this link. Remember that we run 3 webinar series so although you may be registered for one series does not mean you are registered for this one. You can read more information about this from the training page.

The exercise for this webinar will be on how to create a custom page on your Facebook Fan Page using the Static FBML application. The Static FBML application enables you to add advanced functionality to your Fan Page using HTML or FBML, like we did this year for our special holiday offer to create our fans and customers a custom page for their Fan Page. The webinar should be short and sweet, probably around 20-30 minutes.

FBML stands for Facebook Markup Language which is exactly what it says, a markup language specific to Facebook. We will not be getting into the use of this markup language, only showing how to add it to your Fan Page and then how to insert HTML into it to create your custom page.

To utilize this application, click on the Applications tab that appears at the bottom left corner of your browser when logged in to your Facebook account. You will most likely also have to select to “Browse more Applications”. From there, do a search for ‘fbml’ in the search box above the application category types. Now you should see the static FBML application. Click that and then from there look for a blue box labeled “Go to Application”. Once you click that then you will be propositioned to “allow” this application on your Fan Page. Once that is done then go to your Page admin and “edit” the application by inserting your code and you are done.

You can visit the Static FBML application page on Facebook for more information or to become a Fan. We will be recording this webinar so after it is complete and we polish up the recording we will then notify everyone who was registered when it is available on our Viddler group.

Click here to register for this webianr

Filed Under: Events Tagged With: , ,

Discussing the impact of Google and Microsoft including Facebook and Twitter in Search Results

November 11, 2009 By yhurg Leave a Comment

This month for our AC List Builder Webinar we are shifting focus to the latest announcements by Google and Microsoft about including Twitter and Facebook fodder into their search results. This is major news in the online marketing realm because it effects every business and online marketer pursuing a search marketing and social media strategy, so we have decided to dedicate this week’s webinar to this topic.

Earlier this week we posted a video about this to our blog which you may want to watch as well. It’s in the post labeled A Big Bang for SEO and Social Media.

For the webinar we will start by going through a slide show that was put together by Peter Caputa over at HubSpot. It’s a short slide show so we will also journey through his commentary of the subject on the HubSpot blog. All-in-all we expect our webinar to last about 20-30 minutes but we may open it up for discussion if there are not too many people attending.

To register for this webinar, click here (or the button below) for the AC List Builder series, fill in the required information and then expect to receive instructions for connecting to the webinar at 11:30 am EST on Thursday November 12. By registering you will automatically be included on all future AC List Builder/Social webinars (once a month) plus you will receive access to our webinars archive where you can watch and listen to past webinars at your leisure.

Click here to Register

Filed Under: Events Tagged With: , , , , , , , ,

Using Facebook to Further Your Brand

February 26, 2008 By yhurg Leave a Comment

facebook.comAre you looking for more ways to get your online brand marketing message out to more people? Facebook, the social media marketing giant, is making it easier for you to do so.

Here’s how.

When you have an account at Facebook, you can build up a list of friends with whom you have something in common. These “friends” are people that you typically communicate with through the website. You share your preferences for products and read their blogs and other posted communications.  Each Facebook member has a homepage where photographs and updates can be posted.

But now, you can go even a step further. Facebook recently began selling advertisements that you can purchase. When you do, your profile photo appears next to commercial messages that your Facebook friends can see.

Let’s say, for example, that you rented a movie that you particularly liked from Blockbuster.com. The website will then ask if you’d like to have your movie choice advertised to all of your friends on Facebook. Your friends then receive the message in addition to an advertisement from Blockbuster.

And because Facebook’s millions of existing members already use the social media networking site to tell others about the things they like, there isn’t much of a change with this new offering. The only difference is that your messages may be accompanied by an advertisement when you tell others about the things you like.

This is just another great way to get your name and your brand noticed. If you have a Facebook account set up for your brand, your logo or your face can accompany each of these messages to embed it further into the psyche of those with whom you are networking.

Filed Under: Marketing Tagged With: , , ,