Marketing Strategies

Bad Press Equals Good Google Rankings?

Marketing

We’ve all heard the saying, “Any press is good press,” but few of us considered bad press an important aspect of internet marketing. Here’s the story: A designer eyeglasses seller called DecorMyEyes (I’m not going to link to them)... Read More »

Google Patent Places SEO Emphasis on Categories

Marketing

A recent Google patent sheds new light on how Google categorizes pages.  In the patent, Google provides the following example of the categorization process: “Cleaning Supplies,” “Lawn Care,” “Maintenance,” and “Decorative,” represent subcategories and can also reflect specific items.... Read More »

SEO Tips for YouTube Video Marketing

Marketing / Social Media / Tips

An effective strategy for any internet marketing company, video marketing is becoming very popular, and for good reason.  YouTube is currently the second largest Search Engine on the internet (behind Google) and is the #3 website in the world. ... Read More »

Women Show Increased Interest in Mobile Coupons

Marketing / Mobile

The relatively new concept of locating and using coupons via the internet on mobile phones is expected to greatly increase in popularity within the coming years, and new research shows that women are leaders where this new technology is... Read More »

Bing Changes Internet Marketing Game with Temporal Search

Marketing / Technology

Bing has recently put into effect a new patent involving temporal search, which will return time-relevant search results to users.  Depending on when a query is searched, different results will be delivered. If, for instance, a searcher queries ‘Valentine’s... Read More »

Should Twitter be connected with your Google Buzz?

Social Media

This evening I came across a Google Buzzler that caught my attention and was considering to follow. Then I read her About page only to find this… “Please don’t feed TWITTER NOISE to your Buzz!” This presents a problem... Read More »

Using Facebook for cross-promotion

Social Media

When you walk into a venue in your local community, say the neighborhood pizza shop, hair salon, bank, or cafe, often times you see a cork board with business cards and fliers on it for other local businesses. In... Read More »