A lot of buzz is taking place between industry giants Facebook and Google.

You have the release of Facebook Places, and then you have the general effect Facebook has on brand sites such as Starbucks and Coca-Cola. With so much on which to chew, you must give heed to the fact that Foursquare and Booyah have been mentioned in this mix too.

Internet marketing is not just about search engine marketing anymore. Location-based and relationship marketing are becoming more and more digital and mobile now too. This presents new technology avenues  for people and and challenges for businesses to tackle age-old marketing objectives.

Local advertising is nothing new, but giving people and businesses the ability to do this using mobile phones and devices opens up new space in the technology marketing front that shows promise for future generations.

Foursquare is one of numerous new applications available today for location-based customer experiences to occur and with the recent roll out of Facebook Places, some people have expressed concern for how this might affect Foursquare. Facebook’s Zuckerburg was genuinely humble about the fact that the local market is a “big space.”

Much more will come out of this arrangement of players in the years to come, with new ones likely too. The need for mobile apps will increase, the ability for businesses to adapt to new technologies will improve, and service providers will be able to flourish in the new capabilities that are created. It’s a beautiful thing, but not without it’s own worries and challenges.

Look for more information from us about how your company and brand can be affected by these growing technology trends by signing up to receive and email alert each time we update our blog. Our goal is to bring timely topics and events into perspective to help you make informed decisions about today and tomorrow, plus to train and equip you with tools and technology that solve real business and organizational problems for you.