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How to do SEO for a website using Google Instant

2010/09/14 By Leave a Comment

The following information comes from our affiliate partner Axandra, a leader in search engine marketing and purveyors of IBP, Axandra’s SEO software of which we are affiliate referrers. If you click any of the links in this post you will be taken to Axandra’s website and should you make a purchase we will receive credit for the referral. If you do that let us know. We appreciate your business.

What is Google Instant?

Google Instant, which we posted on late last week when it was officially announced, is Google’s new way to display search results while the user is typing the query. Google tries to complete the query during the input.

For example, when you enter “bike h” then Google will display the results for the keyword “bike helmets” because Google thinks that this is the most likely query.

Google Instant will not display the search results for the keywords “bike h”, which are totally different. If you want to get the results for “bike h”, you have to click the search button.

What does this mean for your website?

It’s very likely that the search behavior of searchers will change. Until now, people had to think to refine their queries. With Google Instant, surfers get suggestions while they are typing and many of them will select one of the suggestions.

That means that some search terms will get many more searches than before while the number of searches for other terms will decrease.

How to get more visitors with Google Instant search

Google Instant automatically completes the search query of a user while typing. Google uses the keywords of Google Suggest to complete the query.

That means that the keywords that Google Suggest uses will get even more traffic than before. For that reason, your web pages should be optimized for the keywords that Google suggests.

To find the keywords that Google Suggest offers for your keywords, do the following:

1. Download IBP and open the keyword manager in IBP.

2. Select “Google Suggest” as the source for keyword suggestions and enter your main keywords.

IBP will return the Google Suggest keyword suggestions. Repeat this with your main keywords to get a comprehensive list. The number of searches for the keywords does not matter because Google Instant counts this differently.

After collecting your keyword list, optimize as many different pages of your website for as many of these keywords as possible. IBP’s Top 10 Optimizer will tell you how to change your web pages so that Google will display them in the top 10 results for these keywords.

This is a very important step! If you don’t optimize your web pages for these keywords, you’ll miss a lot of traffic!

Do not change pages for which you already have high rankings. Optimize new pages of your website for new keywords. The more pages of your website you optimize, the better.

Google Instant is not a new ranking algorithm. It is just a new way in which Google displays the search results. Some keywords will now get fewer impressions, some keywords will get more impressions.

It’s important that you adapt to the change. IBP will help you to change your web pages so that they get the maximum number of visitors through Google Instant.


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Make the needle come to you with Google Instant

2010/09/08 By 3 Comments

According to a recent article on HubSpot, search giant Google launched a new version of its search engine interface today called Google Instant. It provides real-time suggested results as a user begins to type a keyword into Google.

You may have noticed when you search Google that your search term appears below the input form along with other suggested search terms from Google which I imagine display as such for good reason. Now when you select these phrases new information can appear in your search results.

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Google Instant means a shift toward focusing even more on higher rankings for specific long tail keyword phrases. The Google Instant interface reduces the need to scroll down the page looking for better results and essentially eliminates the need to look at anything other than the first page of search engine results. Users will look at the first three to five results at the top of the page without having to scroll; if they don’t see what they are looking for, they will adjust their search phrase instead of scrolling or visiting the next page of results.

This makes more sense in that you won’t have to look for the needle in the haystack if you will and instead and make the needle come to you.

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Google Caffeine is live: what you need to know

2010/06/15 By Leave a Comment

Get top 10 listings with AxandraLast week, Google announced that their new web indexing system “Caffeine” is live on all Google pages. What does this mean for your website and do you have to change anything on your pages?

Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google’s old method, Caffeine can index new web pages faster:

“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”

Google changed they way in which they index the web because they want to show new pages more quickly in the search results.

What is the difference between the old system and Google Caffeine?

Google’s previous system updated the search index in batches.

“Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks.

To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.”

With Google Caffeine, Google’s search index is updated continually:

“With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index.”

That means that new pages will be displayed in Google’s search results sooner if they are relevant to the search query.

Caffeine is not a ranking algorithm update. It does not change the way Google ranks web pages so you don’t need to do anything different from the way you do things now. Caffeine just means that new pages will be shown much quicker on Google’s result pages.

To get your own website on Google’s first result page, analyze the web pages that currently have top 10 rankings on Google. The pages that now have a top 10 ranking on Google have done everything right to please Google’s latest ranking algorithm.

Analyze the top ranked pages and check how and where they use their keywords. Also check which web pages link to the top ranked pages and how they link to the top ranked pages.

Doing this is a lot of work if you do it manually. For that reason, we suggest the Top 10 Optimizer by Axandra. The Top 10 Optimizer automatically analyzes the web pages that currently have high rankings for your keywords and it compares them to your own website.

You will also get detailed instructions on how to change the content of your web pages and the links to your site so that your site will be listed in Google’s top 10 results.

For questions or assistance with Google page rankings or with Axandra’s Top 10 Optimizer call us at 888-875-6812.

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Discussing the impact of Google and Microsoft including Facebook and Twitter in Search Results

2009/11/11 By Leave a Comment

This month for our AC List Builder Webinar we are shifting focus to the latest announcements by Google and Microsoft about including Twitter and Facebook fodder into their search results. This is major news in the online marketing realm because it effects every business and online marketer pursuing a search marketing and social media strategy, so we have decided to dedicate this week’s webinar to this topic.

Earlier this week we posted a video about this to our blog which you may want to watch as well. It’s in the post labeled A Big Bang for SEO and Social Media.

For the webinar we will start by going through a slide show that was put together by Peter Caputa over at HubSpot. It’s a short slide show so we will also journey through his commentary of the subject on the HubSpot blog. All-in-all we expect our webinar to last about 20-30 minutes but we may open it up for discussion if there are not too many people attending.

To register for this webinar, click here (or the button below) for the AC List Builder series, fill in the required information and then expect to receive instructions for connecting to the webinar at 11:30 am EST on Thursday November 12. By registering you will automatically be included on all future AC List Builder/Social webinars (once a month) plus you will receive access to our webinars archive where you can watch and listen to past webinars at your leisure.

Click here to Register

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bing.com – Microsoft’s response to Google Universal Search

2009/06/18 By 1 Comment

You may notice in your site analytic reporting a referring website called “bing.com”. This is Microsoft’s new search engine which is where users are now directed when going to live.com. Bing.com is meant to be Microsoft’s answer to Google in hopes to reclaim some of its continually diminishing market share in recent years.

According to reports, bing.com is primarily focused on 4 sectors of search:

  1. planning a trip
  2. finding a local business
  3. researching a health condition
  4. making a purchase decision

You find when using bing.com some peculiar similarities with Google search such as the font and color display of listings and their basic construct. What’s different however is the left sidebar which automatically displays sets of similar phrases to what you just searched, much like a tagging system. Also different, and most notably so, is that bing.com does not mix multi-media types in its searches like Google Universal Search does. What this means is that video clips are not going to appear in your searches unless you specifically use the Video search option.

I don’t plan to follow up with this much. I don’t think it’s a big deal but I did deem it important for you to know why bing.com may be appearing in your site analytic reports and to understand some basic things about it. If you want to stay on top of this you can start by visiting ReadWriteWeb which is where I sourced most of the information in this post.

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