Hard to believe that a year has come and gone without us posting an update to the product section of our blog. Contrary to the likely perception, this does not mean we haven’t been busy with product. On the contrary, we have some exciting things to share.
To begin, earlier this year we rolled out a new demo of our mobile-friendly website solution known as Smart Sites. A smart site is a WP site with the AC Smart Site theme, a theme that simplifies the view of your product or business with a minimalistic design that is compatible across multiple web browsing platforms. It was derived from the AC Merchant Theme which was created for use on merchant sites at AutoConverse.com.
The theme design is ideal for tablets such as iPad or Samsung Galaxy. It is also fresh on smart phones such as iPhone and Droid.
Smart sites are also functional and aesthetic on a desktop or laptop, no matter what browser resolution. You can demo the smart site in action by texting AUTOBURST to 41513 from your phone. You will be sent a link to our demo smart site.
The Mobile Factor
Why is this important? Because connecting and communicating with customers is now a real-time ordeal that must be in synch across multiple platforms at any given time. People and customers are going from PC to laptop, to mobile, to car, etc., often consuming the same information across more than one platform. Businesses ability to cater to this will have a growing impact on the customer experience in years to come.
We are well poised for this future with the early adoption of this Smart Site technology. It makes for a terrific compliment something else that will be new for us this coming year…the CMP Mobile theme.
The new CMP theme is a skin that can be used to create a mobile-specific site for any product or business. Inspired by the .mobi system that arose early in the mobile computing space, the CMP theme is a WordPress theme designed to give users a web-based interface that is similar in design and function to the famous iPhone app view of icons displayed neatly in 3 columns on your phone, giving you one-click access to everything available on the site.
We will be offering a demo soon of this new product.
Change in Supply and Demand
So while 2010 proved another difficult year for many small businesses, those who have been able to weather the epic storm could be in high demand soon as the economy improves and small businesses obtain access to more capital. The market has been saturated in recent years with Internet marketing specialists and while the number of new people and businesses entering this space compared to the number of those exiting this space might cancel each other out, more and more businesses are expected to start embracing a lot of the inbound marketing practices that are proving to be highly effective for some agencies.
It goes without saying that anytime demand increases and supply decreases, suppliers may finally get to earn their keep soon.
Famous Quote
I heard once that…“[T]he more you engage with customers the clearer things become and the easier it is to determine what you should be doing”. I don’t remember where I came across this, but it has stuck with me for a long time.
So this year, we will be making a point to be more diligent with our postings here about product updates. If you would like to receive these updates, plus information about the types of things we do so you can learn or at least understand, then subscribe to the site to receive an email alert each time we publish something new to the site. This could be as often as once or twice a week but more likely once or twice month. Subscribing is free and you may cancel your subscription at any time.
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Thanks and let’s make 2011 a spectacular year!

Last month Brighcove announced Brightcove Experience for HTML5, a framework for publishing and delivering high quality, interactive and advertising-supported Web video experiences for HTML5-compatible devices.


